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Human
Premium Zone

AI is changing the work environment.
Leadership will shape what it becomes.

2026-07-12 17:00:00

12.07 · Sunday · 17:00 · Brain Embassy — Tel Aviv

Thank you, see you in next event.

12.07 · Sunday · 17:00

Brain Embassy TLV, HaShlosha 2, Tel Aviv-Yafo
17 Floor Entrance D, Building C

A closed room

An invite-only gathering for the people rewriting what work looks like in the age of AI.

Leadership teams are being asked to make high-stakes decisions, quickly, about almost every part of the organization — and about how people, teams, and systems will now work alongside AI.

AI is back in the room. It was probably part of the conversation before this one, and it will likely be part of the next.

With so much being said, Human Premium Zone brings together the perspectives leaders need most right now.

Speakers

Who’s in the Room

Leonardo Leiderman

Prof. Leo Leiderman

Head of IREES, Peres Academic Center Chief Economic Advisor, Bank Hapoalim Emeritus Professor, Tel-Aviv University

Cohavit Almagor

Cohavit Almagor

Director of Engineering at Google and Advisory Board

Itay Shmul

Itay Shmool

Management team at Wix leading AI-native transformation

Ofer Familier

Ofer Familier

Co-Founder and CEO at Dig

Ron Magen

Managing Partner HUNTER

HOST

Leading the Conversation

Einat Berkovitch

Einat Berkovitch

Global Executive Search Expert HUNTER

Agenda

Agenda

We start with the big picture: markets, capital, labor, pressure.
Then we’ll take a closer look at a corporation changing under the spotlight and a fast-growing startup rebuilding as it grows. Finally, we will ask: Who do you need leading your organization with you?

17:00

Welcome & Arrival

17:20

The Bigger Shift | Prof. Leo Leiderman

How AI is moving economies, capital, labor markets and the decisions senior leaders now need to make.

17:20

From the Source | Cohavit Almagor

A rare view from inside one of the companies shaping the AI era – on how large organizations move from AI capability to real human adoption at scale.

17:50

Inside Wix’s AI Transformation | Itay Shmool

A rare look from within one of the most visible companies adapting its product, teams and operating model around AI.

18:20

Scaling Through AI | Ofer Familier

The CEO view from a fast-growing startup reshaping the way it works while building its next stage.

18:50

The Human Unicorn | Ron Magen

What organizations now need from the people trusted to lead them through uncertainty, resistance and opportunity.

19:30

Ending

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This is an invitation-only gathering.
Please do not forward this invitation.

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Sunday, 12 July · 17:00

Brain Embassy TLV, HaShlosha 2, Tel Aviv-Yafo 
17 Floor Entrance D, Building C

Registration for this event is now closed. Thank you, see you in the next event.

Registration for this event is now closed. Thank you, see you in the next event.

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